Amen for eBook tips

I love the Savvy B2B Marketing blog. And I don’t say that with any reservations. Why, you may ask, have I fallen in love with a blog? I need no reason other than  this post: 5 Things You Should Know BEFORE You write an eBook.

I’ve read many eBooks in the past several months and have found very few that follow any of the 5 tips offered by Savvy B2B Marketing. Most read like a company brochure and leave little doubt that the only purpose is to generate new business. That ain’t what I’m looking for.

I read eBooks to learn something – not about your business, but what you know that can help me run my business better. Don’t tell me your products and services can solve my business issues: convince me you understand the pains enough that I can trust you to solve them, if I decide to contact you. When you start talking product, you lose me as a reader.

Social media is not rocket science, but you can blow up on the launch pad if you don’t take the time to think through your plans.