Ever shot yourself in the foot? I’m not talking about using a firearm to do the deed, I’m talking about using your mouth. If you’ve ever stood in front of an executive and spent precious time explaining why they needed be involved in social media you have.
Let’s face it, there are still too many in the marketing field who belive social media will replace movable type as the most significant invention of all time and that we who use its power to benefit our businesses are turning digital water into digital wine. To those who fit this description I have simple message: Get over yourself.
What we’re doing with these blogs and podcasts and videos and social media press releases is taking advantage of a lot of work that was done by those who created the miracle that is the Internet. That’s it. Nothing more, nothing less. But when you stand up in front of Mr. and Ms. CwhateverO and begin to pontificate on the beauty of Web 2.0 and the wonders that flow from it, you deserve to be met with glassy stares because they didn’t invite you in to talk about blogging and podcasting and Twitter and the next shiny object. No, they invited you to tell them how you are going to differentiate their company from its competitors. They want strategy not tactics. And social media is not, repeat not a strategy.
All the elements that make up social media are simply ways of distributing your message – whatever that happens to be. Granted they are very powerful means of distribution, but let’s not lose site of what they are at the core. When we do is when we are in danger of taking to the top of the mount and preaching the glories of social media.
Keep it simple, talk strategy. Remember, it’s not about you it’s about them.
My journey into the world of Digital Communications started in 2004 with the idea that I could use video testimonials to drive leads for the enterprise software company I was working for. It worked and, along with my good friends Albert Maruggi and Mike Keliher, I expanded into blogging, podcasting and Twitter. With each step we experienced more and more success. In early 2010 I moved from the client side to the agency side doing the same kind of work for a number of vertical industries.
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Search Wondering Out Loud
- @OptiMineInc is asking #DigitalMarketing to weigh in on the subject of tracking cookies. Voice your opinion here: tinyurl.com/d8j6av8 Tweeted 1 week ago
- RT @OptiMineInc: The Louis C.K. Guide to Online Marketing | Digiday digiday.com/brands/the-lou… via @digiday Tweeted 3 weeks ago
- Update: 4 emails from the same comapny in the same day. The fact that they are a direct competitor makes it even more intersting. Tweeted 3 weeks ago
- Three emails sales emails from the same company in the same day? Anyone else think that's a bit much? #Marketing Tweeted 3 weeks ago
- RT @adotas: @OptiMineInc CTO Rob Cooley is the latest influencer to weigh in on the @IAB ad revenue report adotas.com/?p=50064 Tweeted 1 month ago
- RT @MNRobW: More winners! @malvesschemetow just won $50 in #spintowin @OptiMineInc #eTail Tweeted 2 months ago
- RT @OptiMineInc: We're crumbling the digital advertising cookie in our latest blog post. Marketers should look to impressions: http://t. ... Tweeted 2 months ago
- RT @OptiMineInc: Cookies are nice, but the cookies-only strategy is on life support, VPI is the only approach. bit.ly/13nYTxs #S ... Tweeted 2 months ago
- RT @MNRobW: Come see @OptiMineInc booth 205 @etail_events. Do you know your VPI? #paidsearch #etail_events #palmsprings Tweeted 2 months ago
- Yahoo account hacked for second time in 2 months. May be time to say bye bye to the big Y. Tweeted 2 months ago
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