Comments for Wondering Out Loud

Comment on Social Media: Presence matters most by Best of B2B Marketing Zone for October 12, 2011 « Sales and Marketing Jobs

Best of B2B Marketing Zone for October 12, 2011 « Sales and Marketing Jobs — Thu, 13 Oct 2011 17:50:22 +0000

[...] Social Media: Presence matters mostThe lead fr0m the eMarketer article says it all: Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. And so it is today as it was in the beginning: Social media is about showing up and showing what you know. MORE >> [...]

Comment on Playing with the LG Revolution for social media evolution by Best of B2B Marketing for September 18, 2011 « Sales and Marketing Jobs

Best of B2B Marketing for September 18, 2011 « Sales and Marketing Jobs — Mon, 19 Sep 2011 23:11:06 +0000

[...] Playing with the LG Revolution for social media evolution WONDERING OUT LOUD | SUNDAY, SEPTEMBER 18, 2011 [...]

Comment on Social media without strategy is the black hole of communications by Eric Goldman

Eric Goldman — Thu, 02 Jun 2011 17:10:14 +0000

So true, although I’d point out that this doesn’t just apply to social media. Doing anything complex, especially when it comes to marketing – a field with many interrelated issues – without first designing the strategy, will land you in the same black hole.
We provide clients with Inbound Marketing and Marketing Automation systems, or what we call Inbound Marketing Automation Systems (IMA). And it sometimes takes us a year to get to the point where we switch on the system because we spend the first 12 months helping the client design their strategy, and then begin implementing it. And yet time and time again, the client gets anxious – when do we switch the IMA system on? When do we start seeing the benefits of all this? And yes indeed, one element of the strategy is the Social Media Marketing aspect. So thanks for giving us some ammunition for the next time!

Comment on Social Media: It’s easy to spell, but… by Chad Horenfeldt

Chad Horenfeldt — Sat, 17 Jul 2010 23:35:26 +0000

I don’t think you’re expecting too much. I don’t expect Twitter and I think it can be a time waster but having a LinkedIn profile makes sense. If I had in university, I would have asked my profs to recommend me.

Comment on Drive by social media by Anti social media « Wondering Out Loud

Anti social media « Wondering Out Loud — Tue, 01 Jun 2010 21:32:02 +0000

[...] social media Several months ago I wrote a post about what I considered to be a potential abuse of Twitter. It involved an influential basketball [...]

Comment on Social Media: It’s easy to spell, but… by Minnesota Monday – Communications Bloggers Posts From The Week Ending 05/16/10 | e-Strategy Internet Marketing Blog

Mon, 17 May 2010 11:03:36 +0000

[...] Mark Palony has got some advice for college students & career counselors [...]

Comment on Social media and revenue: fast friends or oil and water by Social Media ROI « Duende Marketing

Social Media ROI « Duende Marketing — Mon, 05 Apr 2010 19:25:41 +0000

[...] begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the [...]

Comment on This isn’t about social media, it’s just something that strikes me odd by Minnesota Monday – Communications Bloggers Posts From The Week Ending 04/04/10 | e-Strategy Internet Marketing Blog

Mon, 05 Apr 2010 13:15:28 +0000

[...] Mark Palony is annoyed that retailers hide prices online (so am I) [...]

Comment on This isn’t about social media, it’s just something that strikes me odd by Mark Palony

Mark Palony — Thu, 01 Apr 2010 16:21:49 +0000

Thank you for the education, Ginger. I appreciate the information and agree it is time to find a new solution.

Comment on This isn’t about social media, it’s just something that strikes me odd by Ginger

Ginger — Wed, 31 Mar 2010 23:19:44 +0000

As others have said, this is a manufacturer-driven issue, due to minimum advertised pricing (MAP). Retailers receive advertising support dollars from manufacturers — in order to get the cash, retailers need to abide by MAP.

Before the interwebz, MAP was easy for retailers: run ads at MAP pricing, then display any in-store pricing you’d like*. The idea was that low prices in ads would lower everyone’s margins, and no one can afford that.

Then the internet came along. Online prices look an awful lot like advertising, so manufacturers placed special MAP rules for ecom sites.

Now that it appears this crazy internet fad isn’t dying off anytime soon, it’s time to find a better solution.

* Meanwhile, Bose & Apple both participate in “Unilateral Pricing” policies on select products. Unilateral pricing goes way beyond the restrictions of MAP – it actually requires that retailers sell products at a certain price in order to receive shipments. I don’t get how that isn’t illegal.