By day I’m the director of marketing for OptiMine, a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org, a trade show for online retailers. Most of our marketing efforts are executed across the Web and social media is becoming a major part of that. I say becoming because we are a young company, almost four years old, and, as the first marketing hire, I got started only three months ago.
Using a smartphone while on site is a must for anyone who is doing trade shows. There is no better way to capture the activity. For Shop.org I was fortunate to have gotten my hands on the LG Revolution with Verizon service. I say fortunate because it allowed me to accomplish everything I set out to do.
The Revolution is 4G and the speeds are amazing, but the call quality does leave a little something to be desired. While I didn’t experience any problems, I did use the phone to call several people and a few did comment it sounded like I was speaking in a cave.
If you’re looking to shoot video, or stills and upload to your favorite social networking site – for business or pleasure – the LG Revolution is a great option.
Black Hole: A region of space from which nothing, not even light, can escape.
If you are using social tools to communicate with your audience without the benefit of a strategy, you are the proud owner of your very own black hole. Everything you produce – blog post, tweet, podcast, Facebook update, YouTube video – every last scrap of content is being hurled into a void so dark and vast it will only be consumed by those who happen to trip over it. I’ve seen it before. A lot. It’s usually the result of misguided notion that any content is better than no content. Unfortunately, that same idea ignores the fact that no content is preferable to bad content.
Even today, the same marketing professionals who diligently plan every aspect of every campaign, taking care to make sure every detail is accounted for, don’t think twice about what is being posted to the company blog. Whether it’s a website, brochure, commercial or blog post, what you produce represents the company that provides your paycheck and treating any content as second class is doing that company a disservice.
If you’re serious about making social media part of your communications activities, make it part of your strategy development, treat the content as you do other deliverables and give social media equal standing when discussing your activities. If you do you’ll find your content living in the bright light of the Internet being consumed by people who sought it out and have a genuine interest in what your company has to say.
My journey into the world of Digital Communications started in 2004 with the idea that I could use video testimonials to drive leads for the enterprise software company I was working for. It worked and, along with my good friends Albert Maruggi and Mike Keliher, I expanded into blogging, podcasting and Twitter. With each step we experienced more and more success. In early 2010 I moved from the client side to the agency side doing the same kind of work for a number of vertical industries.
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Search Wondering Out Loud
- Voice your views on Display advertising. Take the survey before the long weekend ow.ly/lm5je #DigitalAdvertising Tweeted 1 day ago
- @OptiMineInc is asking #DigitalMarketing to weigh in on the subject of tracking cookies. Voice your opinion here: tinyurl.com/d8j6av8 Tweeted 2 weeks ago
- RT @OptiMineInc: The Louis C.K. Guide to Online Marketing | Digiday digiday.com/brands/the-lou… via @digiday Tweeted 3 weeks ago
- Update: 4 emails from the same comapny in the same day. The fact that they are a direct competitor makes it even more intersting. Tweeted 3 weeks ago
- Three emails sales emails from the same company in the same day? Anyone else think that's a bit much? #Marketing Tweeted 3 weeks ago
- RT @adotas: @OptiMineInc CTO Rob Cooley is the latest influencer to weigh in on the @IAB ad revenue report adotas.com/?p=50064 Tweeted 1 month ago
- RT @MNRobW: More winners! @malvesschemetow just won $50 in #spintowin @OptiMineInc #eTail Tweeted 2 months ago
- RT @OptiMineInc: We're crumbling the digital advertising cookie in our latest blog post. Marketers should look to impressions: http://t. ... Tweeted 2 months ago
- RT @OptiMineInc: Cookies are nice, but the cookies-only strategy is on life support, VPI is the only approach. bit.ly/13nYTxs #S ... Tweeted 2 months ago
- RT @MNRobW: Come see @OptiMineInc booth 205 @etail_events. Do you know your VPI? #paidsearch #etail_events #palmsprings Tweeted 2 months ago
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