Wondering Out Loud

Showing you the “How”

A while ago I wrote a post called “Show me the how”. It was written out of the frustration from reading yet another blog post about why B2B companies need to get active in social media. It’s my contention that we need to stop talking about why and start talking about how.

How does a B2B company get started, what do the objectives look like, and who should you target? All are questions that need to be answered before you even consider launching a blog or establishing a Twitter account, but that’s what everyone seems to want to talk about.

Well, I threw down the gauntlet and Albert Maruggi, @albertmaruggi, of Provident Partners and the Marketing Edge took it up and challenged me to a duel of sorts. So on August 12, Albert and I are hosting a seminar that focuses on the hows of social media. Among them:

  • How to get media coverage without pitching
  • How to effectively expose your expertise on the Web
  • How to use multimedia to tell a powerful story
  • How to identify and use game-changing marketing and PR tactics

You can register for Social Media – What Works, What’s Next at the Provident Partners website.

This is a face to face event especially for Marcom/PR pros who are trying to launch a social media strategy at their company, but are struggling with exactly how to get started. If this sounds like you, I promise the two hours you spend with us will be well worth the time.

Albert and I are looking forward to seeing you there.


July 21, 2009 - Posted by | Social Media | , , , ,


  1. FYI – we will skip through the basics of listening, being “real”, and your experts should be blogging.

    We will highlight how an inventory of digital assets is necessary to 1) be of value to your online audience and 2) give your organization ample opportunities for it to achieve its business goals.

    It’s a body of work and learning from trying a variety of tactics. The only rule of thumb that I can say with certainty is never stop attempting to be innovative.

    See you on the 12th

    Comment by Albert Maruggi | July 21, 2009 | Reply

  2. Do you plan to record it and post the event?

    Comment by Jennifer Deal | August 15, 2009 | Reply

    • Jennifer, We did not record the event because it was very specific to the needs of the attendees. In fact, Albert and I made a conscious decision to keep the group small to allow for very focused discussions around their social media objectives.

      I posted about the event here: http://tinyurl.com/n5ohak

      Comment by Mark Palony | August 17, 2009 | Reply

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