Wondering Out Loud

Is Apple too good to join the party?

An interesting question was posed today by Ann All of IT Business Edge on her Business of Tech blog. Ann asks if Apple’s Silence (in the world of social media) is sending a message to its customers. I’d like to add competitors, analysts and the market at large to customers.

While the rest of the known business world – especially those in technology – are embracing social media as a way to reach out to their customers, Apple is conspicuously absent from Facebook and Twitter (I did find them on LinkedIn).

Regardless of the reasons, I think steering clear of social media is a strategic mistake. Like the BMOC skipping the party at the start of the school year, it may not have an immediate impact. But if he continues to stay away, his reputation suffers until he’s stripped of his BMOC title.

It’ll take a while before Apple suffers to that degree. But no company is immune to the whims of the market, and those that believe otherwise are are likely to learn a very hard lesson.


August 14, 2009 - Posted by | Communications, Marketing, Public Relations, Social Media | , , ,

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