Wondering Out Loud

Personal v. Professional with Albert Maruggi

 A couple of months ago I saw a Twitter message from the owner of a consulting firm announcing the release of a new survey on the success of ERP implementations. A few minutes later the same individual used Twitter to take a hard line on the health care debate. In my opinion, the guy took quite a risk in mixing his professional and personal lives in a forum like Twitter where following someone is not the same as knowing them.

How many were offended by his opinion on health care reform we can’t know. Nor can we know how many will no longer consider doing business with him. But there is a number that fall into both categories.

Social media requires openness and transparency, but how much is too much? To discuss this, and other questions, I called my friend and former colleague Albert Maruggi of Provident Partners and The Marketing Edge Podcast. The outcome is the first ever Wondering Out Loud Podcast.

During out conversation we talk about the risks of mixing the professional with the personal, about the danger of “blurting” in 140 characters or less, and about how we are quick to label and categorize others. As always, Albert is thoughtful, serious and funny.

Enjoy.

Mark Palony speaks with Albert Maruggi about the risks of mixing the professional with the personal in social media.

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August 26, 2009 - Posted by | Marketing, Public Relations, Social Media | , , , , , , , , ,

1 Comment »

  1. Thanks for the thought provoking post. With tools like ours that make it even easier to share and engage across multiple social networks simultaneously, I think this issue and the proper strategy and etiquette are only going to become a bigger issue.

    I’m going to be thinking about this and building some of the recommendations into our communications with our customers.

    Comment by Alex Hawkinson | September 9, 2009 | Reply


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