Wondering Out Loud

I must be nuts to do another seminar with Albert Maruggi

Last summer I got together with Albert Maruggi of Provident Partners to conduct a seminar about how to get started using social media tactics. We had tired of hearing all the reasons why one should and wanted to give some practical advice about how one can. It was so successful he and I have decided to give it another go.

On March 5, Albert and I will be hosting The New Media Mix: Traditional + Social. I posted on the same subject recently in this space and have been moderating a discussion along similar lines at the B2B Social Media group at LinkedIn.

At the core of the program is my contention that using social media tools is not only appropriate , but imperative for those engaged in complex sales. My quick definition of complex is:

  1. High dollar investment
  2. Product or service fills a critical need
  3. The sale marks the beginning of the customer vendor relationship, not the end.

If you sell a product or service that fits the profile, you need to be integrating social media with your traditional media for lead generation, sales cycle, and post sale marketing and communications activities. Bring your campaign plans and Albert and I will work with you to determine which social media tools are appropriate and how you can leverage them to improve campaign results.  

All the information you need can be found here.

We hope to see you on March 5.


January 19, 2010 - Posted by | Communications, Marketing, Social Media

1 Comment »

  1. Mark,

    Pretty interesting stuff. May even be more relevant now that part of Obama’s stimulus package is going to become law. It will effect the network that providers use to communicate, and the new “meaningful use” requirements in order to get some of that stimulus money.


    Comment by Ben Hyman | January 25, 2010 | Reply

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