Wondering Out Loud

Is it more natural to use social media tactics in the B2B space or B2C?

I originally asked this question in the B2B Social Media group at LinkedIn and got some great responses. I figured I’d throw it out to a, hopefully, wider audience.

I was meeting with a representative from an ad agency that deals primarily with consumer packaged goods and, in a grass is always greener moment, he said they are struggling to implement social media tactics for their customers. He said it – social media – seems a much better fit for B2B. I found his comments interesting because I’ve sat on a couple panels, and attended others, where the main question has been whether there is a place for SM in the B2B world.

So I’d like you to put on your hats of objectivity and give your thoughts on which is a more natural couple: B2B and social media or B2C and social media.

I’d love to hear your opinion.


January 26, 2010 - Posted by | Marketing, Social Media | , ,

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