Wondering Out Loud

Politics meets NASCAR

UPDATE: A special thanks to Mike Keliher – of the one l variety – for pointing out my misspelling of Margaret Anderson Kelliher – of the two l variety. I shall not make the same mistake again.

Gubernatorial (dontcha just love that word) politics and NASCAR had a meet up on Reusse and Company on AM 1500 KSTP in the Twin Cities yesterday. I’m sure it’s happens all the time during campaign season, but Wednesday’s interview of Margaret Anderson Keliher – Speaker of the House in Minnesota and one of more than a dozen hoping to represent the DFL in November’s election – is one that made me stop what I was doing  so I could listen more closely. What struck me about the exchange came and went as fast as a lap at Daytona, but it got me thinking about how far politicians go to get all their talking points across.

If you’ve ever watched an interview with a NASCAR driver, they are magicians at working sponsor names into their answers. Jeff Gordon can’t go a sentence without mentioning his DuPont Chevrolet. Considering the mega bucks sponsors plop down for the privilege of having their logo speed along at over 100 mph, it makes sense to mention those names as often as possible. Keliher took a page from the NASCAR driver handbook and used the interview to inject all the necessary references to prove her Minnesota creds.

In no particular order she dropped in 4H, hockey, public schools, ice fishing and dairy princess in less than 30 seconds. A truly impressive performance. Now some will call me cynical for thinking Keliher was using well rehearsed talking points, but listen and you’ll hear her back track to clarify that her kids go to public school and, when asked when she last went ice fishing she deftly avoids answering the question. I am cynical, but I’m not drawing any conclusions…yet.

Here’s hoping her handlers haven’t told her she needs to sprinkle ice fishing and hockey references into every interview. If that’s the case, it will be a long campaign season.

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February 4, 2010 - Posted by | Communications, Marketing, Public Relations | , ,

2 Comments »

  1. I appreciate that you have me and my family on your mind, but the speaker’s last name has two Ls.

    So no, we’re not related.

    Comment by Mike Keliher | February 5, 2010 | Reply

    • When your eyes are as old as mine, double-ll’s tend to blend into one. Nice catch.

      Comment by Mark Palony | February 5, 2010 | Reply


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