Wondering Out Loud

Caveat Emptor, if you’re using social media

A friend of a friend asked me if I knew anything about a particular social media organization. Now, considering one cannot swing a dead marketer without hitting an association, or society, or foundation, or professional organization that brings social media practitioners together I didn’t consider it unusual that I would not have heard of the one in question.

So, with name in hand I set off for the Google to do a little research. What I found was a website, LinkedIn and Facebook pages, and YouTube video. Among other items – not generated by the organization – were blog posts (some +, some -), articles, and comments. All in all, I was able to find a fair amount of information, but not enough to help me draw any conclusions about the organization’s credibility, which is why I’m not revealing the name of the group). At one point, I thought I had struck on a blog post asserting the organization’s leader is an inept boob. Problem is, the writer offered no evidence to prove his contention.

In the world of Web 2.0, where anybody with a computer and internet access can publish/distribute whatever they wish, there is an additional burden on the consumer to do their due diligence. We’ve all heard stories of erroneous facts making their way onto Wikipedia pages, but that site is just a small part of the wwww and bad fact, half-truths, and outright lies are more likely to show up on personal blogs.

So let me distill what I learned. When doing internet research, it’s important to take everything you read, hear, or see with a really big grain of salt. After you’ve completed your research, and before you draw any conclusions, discuss it with someone you know and trust – and I’m not talking about someone you only know from Twitter. Finally, as with anything, unless you are certain of the sellers credibility and veracity, “Caveat Emptor” rules the day.

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April 5, 2010 - Posted by | Communications, Marketing, Social Media | , , , , ,

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