Wondering Out Loud

Congress to turn down the volume on television commercials

Time to vent.

Congress is set to pass a bill that will mandate volume maximums for television commercials. The new CALM Act (Commercial Advertising Loudness Mitigation) has already passed the Senate and should clear the House later this week.

Like most, I’m annoyed by the increase in volume that occurs when commercials interrupt programming, but is it really necessary to pass a law to regulate it? It seems to me there are far bigger problems Congress should be addressing than a minor annoyance that can be eliminated by proper use of the remote control.

I guess you can tell I think this is a silly bill and a complete waste of time, but in reading the article in today’s Wall Street Journal Online I did get a chuckle from this quote from FCC spokeswoman Jen Howard:

“Isn’t it the most annoying thing in the whole world?” says FCC spokeswoman Jen Howard. “It drives my husband crazy—I mean he already hates TV, and he’s like, ‘Why is the TV so loud?'”

Did anyone else think immediately of the 1983 movie Valley Girl?

Thanks for listening. I feel better now.

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December 1, 2010 - Posted by | Marketing | , , , , ,

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