Wondering Out Loud

Blowing Taps for Twitter?

Seems impossible, doesn’t it? Just a few short years after Twitter took the social media world by storm, at least one industry veteran is asking, “is the party over?

Kristine Schachinger of SitesWithoutWalls makes a strong case built on many of the moves Twitter has made recently, not to mention a couple of individual’s moves away from Twitter – Biz Stone and Ev Williams. Buying TweetDeck, shutting down API access, clamping down on third party developers (without whom Twitter would be nothing) all point to Twitter’s inevitable decline into mediocrity according to Schachinger.

Will Twitter go away? Doubtful.It’s become too much a part of the social media fabric to every disappear completely, but there may come a day when it is replaced – however slowly – by “the next big thing”. We don’t know today what that will be, but there’s risk for Twitter is high. After all, management’s moves are creating an insular company that is turning away the very people who made it the cutting edge communications tool it is today. They need somewhere to turn and Stone and Williams just might have a home for them at The Obvious Corporation.

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July 1, 2011 - Posted by | Social Media | , , , , ,

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