Wondering Out Loud

It’s hard to argue with Search Engine Land’s B2B Social Media tips

Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media.

Putting aside tactics like Facebook, Twitter and blogging, SEL’s Strictly Business points to the four basic elements of why:

  1. Influence your online reputation
  2. Better position your brand
  3. Engage prospects & customers
  4. Improve customer service

If you’re not doing these things for your company, others will do it for you. And those others will include customers (happy and not so happy), competitors (looking to gain an edge), and media.

Not only does social media give us the power to monitor and comment on what others are saying, it also provides the opportunity to drive what is being said. It’s an offer that’s hard to refuse and one that can be accepted in 4 simple steps.

Isn’t it time to take the first step?

Advertisements

September 20, 2011 - Posted by | Marketing, Public Relations, Social Media | , , , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s