Wondering Out Loud


My journey into the world of Digital Communications started in 2004 with the idea that I could use video testimonials to drive leads for the enterprise software company I was working for. It worked and, along with my good friends Albert Maruggi and Mike Keliher, I expanded into blogging, podcasting and Twitter. With each step we experienced more and more success. In early 2010 I moved from the client side to the agency side doing the same kind of work for a number of vertical industries.




  1. Mark,

    I know you’re based up in Minneapolis, but I thought you might still be interested in this event. If you’re planning a trip down to visit Infor’s HQ, I would like to invite you to be our guest at the event.

    Join Newell Rubbermaid, Coca-Cola, UPS, The Home Depot, Turner Broadcasting System, and others as they discuss corporate social media. These companies are all members of an organization called the Social Media Business Council, which was formed to help the social media communicators at the largest enterprises.

    I’ve included the details below.


    BlogWell: How Big Brands Use Social Media
    11/10/09, Atlanta @ Newell Rubbermaid

    Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. From GasPedal and the Social Media Business Council.


    Seating for the event is limited, so I ask that you please RSVP to me as soon as you can.


    GasPedal and Social Media Business Council

    Comment by Phil Nieman | October 1, 2009 | Reply

  2. Mark;
    I guess it all depends on what you define as “Information”. The power inherent in any information is directly proportional to the value of the information, and the rarity of it, right? If your website is filled with the same information as every other site, yes, there’s no power to demand anything in exchange. But if the information is rare it’s value increases, and if it answers a real question which the person has been puzzling over, it has value to him or her.
    In the end, I think it comes down to the same story it always has – just as you pointed out with books and movable type. Real “Information” as opposed to “motherhood” will always have a value to a person interested in that subject. And in these cases, when the person pays the seller’s price they acknowledge his or her power by doing so.

    Comment by Eric Goldman | January 14, 2010 | Reply

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