Wondering Out Loud

Top 10 reasons Microsoft can’t survive

We’ve all seen ‘em, we’ve all read ‘em, and some of us have written ‘em:

  1. “Top 10 reasons social media will bring peace to the Middle East”
  2. “Top 5 Twitter will make you thinner and save you from chronic Halitosis”

Yes, these are a bit farfetched, but you get the idea.

Frequently the offspring of writer’s block or a fast approaching deadline, The List, as I refer it, is a quick way to get something in front of your readers. For too many, however, it’s become the default way of creating content. While this isn’t a problem that will lead to the demise of blogging, it is certain to cause problems for those who rely too heavily on The List.

The occasional top 10 post is to be expected, but I’ve been finding more and more popping up in my Google reader. The more often they come,  the more suspect I am. When a blogger begins to fall back on The List at least once a week, I conclude they are only trying to drive traffic by packing their posts with highly searched keywords (do ‘ya think my headline might get some notice?) and/or are just plain lazy. As a result, their RSS feed is quickly thrown into a black hole.

When I read a blog, I’m doing it because I believe the author has something of value to share with me, something I may not have previously considered or perhaps have considered in a different context. I want a post to make me think about different sides to the same issue. I want him/her to be provocative, engaging and, on occasion, irritating.

If you’re not generating an emotional response from your readers, regardless of what emotion it is, you are not doing your job.

My bottom line, I’d rather skip posting for day – like yesterday – than give my readers a list of the top 10 reasons I think Microsoft is in its death throes.

It would be provocative, but how much value would it have?


August 11, 2009 Posted by | Social Media | , , | Leave a comment

Is Bing on the level

Microsoft made a big splash with their new search engine, Bing and even bigger slash when their partnership with yahoo was announced. Yup a new era in search had been born and Google was supposed to be scared. But even the best of us stumble at times and the same is true for Microsoft.

Bring on the CIO.com article: Bing Search Tainted by Pro-Microsoft Results

 As I wrote above, the best of us all stumble from time to time and I hope that is what Microsoft did in this case. The other possibility is too improbable to even consider; that someone inside of MSFT made the decision to block search results that would put the company in a bad light. If that is the case, the individual showed not an ounce of wisdom.

Last time I checked my calendar the year is 2009 and the Internet is the preferred way of gathering news and information and is on the way to becoming the default way to communicate with friends, family and followers. That anyone would think, for even a minute, that the would get away with such a scheme boggles the mind. Not saying it’s impossible – after all we are treated to stories every year of the highschool who are stunned that the drunken photos they posted on facebook find their way to their parents and school administration – but it would be a shock.

Until we get a definitive explanation, I’ll believe the search results are function of one, or more, of the bugs Microsoft is famous for.

I’m sure it will be fixed by one of the 15 updates I get to wait through when I’m trying to shut down and go home for the weekend.

August 7, 2009 Posted by | Miscellaneous | , , | Leave a comment


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