Wondering Out Loud

Personal v. Professional with Albert Maruggi

 A couple of months ago I saw a Twitter message from the owner of a consulting firm announcing the release of a new survey on the success of ERP implementations. A few minutes later the same individual used Twitter to take a hard line on the health care debate. In my opinion, the guy took quite a risk in mixing his professional and personal lives in a forum like Twitter where following someone is not the same as knowing them.

How many were offended by his opinion on health care reform we can’t know. Nor can we know how many will no longer consider doing business with him. But there is a number that fall into both categories.

Social media requires openness and transparency, but how much is too much? To discuss this, and other questions, I called my friend and former colleague Albert Maruggi of Provident Partners and The Marketing Edge Podcast. The outcome is the first ever Wondering Out Loud Podcast.

During out conversation we talk about the risks of mixing the professional with the personal, about the danger of “blurting” in 140 characters or less, and about how we are quick to label and categorize others. As always, Albert is thoughtful, serious and funny.

Enjoy.

Mark Palony speaks with Albert Maruggi about the risks of mixing the professional with the personal in social media.

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August 26, 2009 Posted by | Marketing, Public Relations, Social Media | , , , , , , , , , | 1 Comment

Nice bones, now here’s the meat

Wednesday morning was a great morning at the St. Paul Pool & Yacht club.

A small group convened to hear Provident Partners’ Albert Maruggi and me speak on the ways of integrating social media tactics to one’s traditional marcomm efforts. Keeping the group small allowed us to drill down into the attendees specific issues and objectives and they walked away, not with a laundry list of what tools are available, but with concrete ideas of how to develop a social media strategy that will help them achieve those objectives.

Our goal was to give people a different type of seminar. We wanted them to forget about the shiny new objects – all the tools and toys that are used and developed everyday – and ask themselves a few questions:

  1. What are our marcomm objectives.
  2. How can we leverage social media to help us me.et those objectives.
  3. How do we determine which tool is appropriate for the given job.

Content, credible content, being king, we also asked them to look inside their company and consider resources – the human kind – they could tap to play the role of subject matter expert and how they could best be leveraged; audio, video and/or text.

We packed a lot of information into a two hour semianr, and in the end everyone left with a solid foundation on which to begin building the strategies they came in search of. I’m going to enjoy watching as the companies represented build out their plans and begin executing on them.

It was a very satisfying and gratifying to help fellow professionals who are in the same position I was just a few short years ago.

August 14, 2009 Posted by | Journalism, Marketing, Public Relations, Social Media | , , , , , , , , , | Leave a comment

Social media: The great mixing pot

Social media is obviously a melting pot, but I’ve been thinking more about how it’s a mixing pot. Social Media, if what I see on Twitter is any indication, has become the place where people are comfortable mixing their personal and professionals lives. But many don’t stop there. More frequently I am finding messages through Twitter, FaceBook, and LinkedIn that openly stake out strong and passionate positions on any number of issues. And I, for one, am surprised that people would take the risk of turning away people they hardly know for the sake of expressing an opinion.

We all have opinions, but is the Internet the right place for your to express them?

On Friday of this week I have the pleasure of recording a podcast with Albert Maruggi of Provident Partners and The Marketing Edge Podcast ,and a Senior Fellow with the Society for New Communications Research. Together we’ll explore how people are mixing their personal and professional lives in ways we could not have imagined just a few years ago. We’ll talk about the right and wrong ways to go about it and the inherent risks of doing it at all.

If there are any questions you would like me to ask Albert about the mixing pot throw them in the comments section of this post and I’ll be sure to cover it with him.

The recording will find it’s way here sometime next week.

August 5, 2009 Posted by | Social Media | , , , , , , , , , , , , , | Leave a comment

   

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