Wondering Out Loud

Amen for eBook tips

I love the Savvy B2B Marketing blog. And I don’t say that with any reservations. Why, you may ask, have I fallen in love with a blog? I need no reason other than  this post: 5 Things You Should Know BEFORE You write an eBook.

I’ve read many eBooks in the past several months and have found very few that follow any of the 5 tips offered by Savvy B2B Marketing. Most read like a company brochure and leave little doubt that the only purpose is to generate new business. That ain’t what I’m looking for.

I read eBooks to learn something – not about your business, but what you know that can help me run my business better. Don’t tell me your products and services can solve my business issues: convince me you understand the pains enough that I can trust you to solve them, if I decide to contact you. When you start talking product, you lose me as a reader.

Social media is not rocket science, but you can blow up on the launch pad if you don’t take the time to think through your plans.


August 3, 2009 Posted by | Marketing, Social Media | , , , , , | 1 Comment


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