Wondering Out Loud

Brian Carroll strikes again

Brian Carroll of intouch has given us 6 lessons he’s learned about using LinkedIn for generating leads and I’d like to add one that, while implied in his 6, cannot be reiterated enough:

1. Tread very, very carefully

Above all, LinkedIn is a networking site for professionals. Most use it to find others who inhabit the same industry or professional role as they and are taken aback when they find someone who appears to be there to sell, sell, sell.

Remember that social networking is just that: social. We don’t call it business networking or lead generation networking for a reason. Get to know the folks you’re communicating with before you shove a piece of collateral under their nose. If you shoot first and ask questions later you’ll screw up any chance you have of developing a relationship – personal or professional.


July 29, 2009 - Posted by | Communications, Marketing, Social Media | , , , , ,

1 Comment »

  1. […] arenas, but I’m done with people using LinkedIn as a lead generation tool – recall this post from last week – and am making a point of leaving groups that tolerate it. Don’t get me wrong, […]

    Pingback by Pitch alert: Abusing LinkedIn « Wondering Out Loud | August 4, 2009 | Reply

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