Drudge vs. Obama

There’s a dust up is in the works between The Drudge Report and the Obama Administration. It stems from a Breitbart.tv report – picked up by Drudge – that shows a pre-presidential Obama advocating government funded universal health care.

If you watch the video you’ll come to the same conclusion as I; it’s nothing more than typical opposition politics being played out in the new arena of the Internet. What’s not typical, but is becoming so under Obama, is the Administration’s response as reported by Politico’s Mike Allen.

Linda Douglass – who’s managing health care communications  for POTUS – provided a video response admonishing us to not believe everything we see. After all video can be edited and, therefore, deceiving.  

True enough, but what Douglass doesn’t do is provide a rebuttal. Other than showing two clips of President Obama promising we will be able to keep 0ur private insurance, there is nothing to prove the earlier statements Breitbart exposed are inaccurate or doctored. There’s not even an attempt to claim that Obama’s views on the subject of universal medicine have changed over time.

Adding to the problem, Douglass blames the video on people with too much time on their hands. It’s reminiscent of Dan Rather portrayal of Memogate bloggers as sitting in their basements in their pajamas. Being dismissive and condescending towards ones critics, not taking them seriously, is a tactical mistake.

One of the first rules of social media is transparency; being open and honest. If you’re going to call your critics misleading, you’d better set the record straight. The Administration’s response in this case is a complete failure.

Social media played a major role in putting Obama in the Oval Office and they’ve continued to use the tools Web 2.o has to offer, but this is a very weak attempt to bat back the opposition. This may only be a stumble, even the best do so occasionally, but it might be an illustration of how difficult is to govern using the same tactics that put you in office.

Pitch alert: Abusing LinkedIn

Holy cow, but there are a boat load of groups on LinkedIn to choose from. I’ve joined 16 – some related to my industry, others related to my profession – and have, over time, figured out which have value and which have nothing to offer. In some cases the line between treasure and garbage is quite clear and I can sum it up in one word: Pitch.

Have you ever come across a discussion that opens in a fashion similar to this: “Is your business suffering from a lack of qualified leads.” If you can answer yes to this question my advice is to drop it to the bottom of the list and leave it there.

I may be daft, and am willing to admit it in some arenas, but I’m done with people using LinkedIn as a lead generation tool – recall this post from last week – and am making a point of leaving groups that tolerate it. Don’t get me wrong, I’m a marketing guy and am measured on, among other things, how many leads I can drive, but there is a time and a place for everything and far too many are abusing my time time and this place.

Last week I was reading a response to a question on LinkedIn. It was well written, well argued and, just when they had me interested out came the pitch for the beta version of their new software. The only thing missing was “operators are standing by” and “order before midnight and receive a free bamboo steamer.”

Sadly, this is not unique. I had a conversation last week with a company wanting advice on how their sales team could use LinkedIn to generate leads and they were going down the bamboo steamer path. Their strategy was to look for discussions to which they could contribute and pitch their particular products as a way to solve problems. 

 I should have invoiced them for a percentage of the sales I saved them.

Here’s the upshot – read last week’s post – then raise your right hand and swear to the following:

1. I will never pitch my product or service to anyone on LinkedIn unless they ask me to do so
2. I will raise my hand and be heard when I find someone trying to pitch me without my permission to do so

LinkedIn is second to none in the world of  professional networking sites (Plaxo fans can complain in the comments) and it is up to those of us who use the site to keep it that way.